What would a Musetech syllabus look like?

I recently started an online Coursera class on Internet History.  The syllabus, created by the University of Michigan’s Charles Serverance, covers Alan Turing’s years at Bletchley Park, the invention of the World-Wide-Web at CERN and the recent commercialisation of the web.

This got me thinking: what would a Musetech syllabus look like? Who were the museums that led the way in embracing electronic technologies? Were there any landmark temporary exhibitions? Who were the thoughtleaders and how did they take on institutions? Can the history of Musetech be divided into neat chronological ‘periods’? How have museums adapted and innovated in the age of the ‘social web’? What’s next for Musetech?

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No doubt, these questions have and are being addressed in Museum Studies departments the world over. However, it’d be great to see a department partner with Coursera and open up learning to as wide an audience as possible. This would be such a landmark move that it would surely make it onto any future Musetech syllabus!

When progress usurps progress

With the World Wide Web twenty years old today, this post takes a cursory glance at how online tools have evolved over the past two decades.

The internet was brand new and shiny in the early 1990s, but I’m not sure anyone really knew quite how dramatically it would change the world. Nowadays, almost every company or organisation has a web presence. Everyone from my local Indian takeaway shop to the museum down the road has a comprehensive homepage. These were, no doubt, contracted out to professional web developer companies or freelancers.

There is, however, a shift towards a more DIY ethos. @drewb alluded to this shift the other day by drawing attention to Cyclonix – a consultancy that moved its entire website over to Pinterest. This is an example of technological progress – Pinterest is easy to use and encourages interactivity – usurping what was once considered the height of technological innovation – an internet webpage.

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Another, slightly different, example of progress usurping progress can be seen in the demise of Google Reader. When Google announced it was ending its RSS service, there were incandescent howls of protest. What would we do without our beloved content aggregator? Move elsewhere, to Feedly or Reeder, perhaps?

Well for some, Google Reader’s replacement is the very thing it could have once claimed to have buried – the e-newsletter. Email round-ups from sources such as Newsle follow the old tried and tested e-newsletter formula. They are just much better at it now compared to a few years back.  The e-newsletter is also useful since the emails can be archived in your inbox if you wish to revisit specific items at a later time. Furthermore, the fact that e-newsletters direct traffic to websites is beneficial to companies in terms of ad revenues. The RSS model, as Google have known for a long time, is simply unsustainable in pure business terms.

The progress usurping progress theory has, of course, been over-egged in the past. Cast your mind back a couple of years and there was a lot of talk about new-fangled micro-blogging sites i.e. Twitter and Tumblr replacing the mighty blog – a medium itself once viewed with suspicion by written print columnists and traditional journalists.

The point remains, nevertheless, that many innovations made online in the past two decades, once viewed as revolutionary, dangerous even, are now themselves beginning to be usurped. The World Wide Web is past adolescence and is now entering its twenties. Exciting times.

*image courtesy of @perconstantine

What I learnt from a week @LondonIsYours

I was privileged to be asked to guest ‘curate’ the @Londonisyours Twitter from 28th January for a week. For those unfamiliar with the account, it’s the big smoke’s equivalent to @sweden. A platform for Londoners to sound off about anything they so please.

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One of the first things I asked my new – temporary – army of followers was: which is your favourite museum or gallery in London? I was, to my delight, inundated with responses. What was telling, however, was that the vast majority of people didn’t name-check the museum’s twitter handle. Maybe I’m reading too much into this, but it struck me as rather peculiar. It was almost as if most people didn’t know that their favourite museum was on Twitter. Or at least, if they did, it wasn’t worth interacting with them.

Another thing that struck me was that most people’s favourite museums/galleries tended to be ‘nationals’. Hardly surprising I suppose. They are popular for a reason. All of them are world-leaders in their field. Their reputation for excellence means their visitor numbers far exceed small to medium sized institutions. As a result, they get more funding from government and corporate sponsors. A vicious circle if ever there was one.

No doubt many smaller, or ‘niche’, London museums do a stellar job in promoting themselves online. Indeed, they have to punch above their weight and intrigue audiences in ways that others don’t.

But are they really engaging potential visitors? Or are they essentially just talking shop to us, fellow museum types?

Twitter accounts run by animals

Which museum first handed their Twitter account over to an animal? Whoever it was, they were pioneers in the field. Because there are now an abundance of them.

Oisin (pronounced ‘o-sheen’) rules the roost in Warwickshire. He is a Giant Irish Deer who lives in the Market Hall Museum in Warwick. Although officially extinct, Oisin is very much alive and kicking on Twitter @OisinTheDeer.

The Museum of Old and New Art’s Twitter is run by the MONA Monkey and it’s thoroughly entertaining. They’ve also got a cracking website and highly entertaining blog. @monamuseum

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The Natural History Museum Dublin has its very own tweeting Giraffe, Spotticus. @SpotticusNH is very chatty.

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The Museum of Hartlepool has the cute cartoon character @YuffyMOH.

Thanks to @JackShoulder for pointing out that @GlassJarOfMoles proudly resides at the Grant Museum.* The highly esteemed Haslemere Educational Museum is lucky to have Siberian @Arthur_the_bear as their mascot. At the Natural History Museum in London, a 20 tonne Diplodocus Carnegii looks after proceedings. @NHM_Dippy is 150, 000, 107 years young.

bearDippy-at-NHM-LondonThere’s also a whale on the ceiling of the Natural History Museum in New York City. @NatHistoryWhale

The Horniman Museum have their very own celebrity Walrus. Need we say more? @HornimanWalrus

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Getting a bit niche now. Cornwall’s St Agnes Museum have a leatherback turtle. @stagnesturtle

Special mention must also go to @kidsinmuseums who celebrated their 10th Birthday at the Royal Academy last night. Their Twitter account, which is run by the prolific @MarDixon, features a beautiful Quentin Blake illustration of a mammoth.

Did I miss any out? Let me know @davementi

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+ Update: Courtesy of @jennifuchs we have A list of tweeting museum objects, animals and other mascots. And more on #MuseumMascots on Social Media.

+ By popular demand, we have added the Postal Museum‘s very own @OWNEYtheDOG to the list.

*Thanks also to @ShapaBegum, @steveslack, @tonybutler1 and @AboutLondon for pointers!

On Beck

Beck’s new release is a unique musical experiment. Song Reader is a collection of 20 songs that are not recorded but composed as sheet music. The idea is for fans to play the songs from the ‘album’ and bring them to life themselves.

On the surface, this should be an irrelevance to the world of museums. Especially for those of us who are interested in digital development and the use of new technologies.

Indeed for many, Song Reader might sound inaccessible, pretentious and, perhaps most pointedly, regressive. In the age of itunes, Spotify and Youtube, where music is available instantly and, more often than not, for free, why would people want to buy what is essentially a glorified tab book?

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Beck-McSweeneys-BeckHansensSongReader-dowesheet

According to The Culture Show’s Michael Smith, Song Reader is seminal and offers real inspiration.  The concept questions how we experience and consume music in the digital age. We’ve become ‘negligent listeners’ and ‘the art of the album is wilting as a result’.  Song Reader is a direct response to this.

Beck challenges us to physically play instead of lazily, distractedly listen to our mp3 players. He urges people to experiment with the song sheet and play in different styles and musical genres.

Michael Smith’s review for the BBC got me thinking: for those involved in the arts, heritage and museum sector, Beck espouses very familiar objectives – participation, collaboration and independent interpretation.

Rather than plonking on a pair of Sennheiser’s and haphazardly scrolling through your iPod playlist, Song Reader demands personal input.  Passivity is not an option. Unless you want to stare at a blank sheet of paper. This is surely pertinent for museums. Visitors can stare into a glass cabinet curiosity and read the accompanying description, but this only ever offers a narrow and one-dimensional view. By putting the onus back onto the visitor to explore, in the mould of Song Reader, we are not burdening but empowering visitors to use knowledge in the way they want.

Song Reader is social. You don’t necessarily have to gather round a piano with the whole family and belt out an old music hall classic, but the concept does lend itself to sharing ideas with others. Museums are beginning to realise that many visitors also want to express and share their ideas. Whilst in the past visitors might fill out a comment card and drop it into the suggestion box, we expect more than a two-way dialogue now. We crowd-source recommendations, share photos, post blogs, comment, rate exhibitions, like, retweet, and pin all manner of things.

There is something strangely familiar and comforting about Song Reader. It celebrates the human element of music and pushes people back to the fore. Beck writes in the preface to Song Reader that, ”These songs, they’re here to be brought to life, or at least to remind us that, not so long ago, a song was only a piece of paper until it was played by someone.” Likewise, artefacts and museum blurbs can only really come to life when visitors engage with them.

Whilst not all of us are able to play instruments or perform in front of an audience, many of us are comfortable, often quite eager, to use new technologies to expand and build on our existing knowledge.

It is perhaps paradoxical that Beck’s Song Reader – a call to return to simpler times – inspired me to think about how we could harness new technology in museums. I don’t think, however, that Beck’s ideas are incompatible with museums of the future. So long as the technology available encourages us to explore, rather than consume, knowledge then that can only be a good thing.

Flickr: the comeback kid?

Did Instagram post the shortest suicide note in social media history this week?  Time will tell. Things certainly don’t look so good at the moment.

On the bright side, we might well have the first comeback in social media history on our hands. Flickr, the comeback kid, has been a magnet for many disillusioned Instagramers. It would be interesting to find out how many of the ‘new’ Flickr accounts belong to former users, i.e. Flickr returnees, and how many are genuinely new.app-flickr

Whilst Flickr rides the wave of popular discontent with Instagram, it might also be worth considering what else is out there. Check out EyeEm and Pi.pe for starters.

Happy snapping!

What the Rise of China Means for Museums

At the end of the year, all provincial and State-run museums in China will open to the public free of charge. So China is bucking the trend. Free entry for all. In a country of 1.3 billion people! But at what cost? I explore how mobile technology is taking off in China and how we, in the ‘west’, might learn. Could this be the end of the traditional, static, four-walled museum?

Read full article at Museum iD